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"I'm going to start calling you Gordon."

"Huh. Why?"

"Gordon, it's sort of yuppie, powerful and the opposite of you. It's perfect."

"Huh?"

"And then people will overhear me calling you Gordon, and you protesting and it will be so bizarre that it will inspire people's curiosity and interest."

"I don't get it."

"But that's part of the appeal, Gordon."

— January 27, 2006

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