I spent my childhood drinking Coke from glass bottles. I’ve mostly stopped.
Recently I had Coke Zero but it feels like drinking saltwater. Which isn’t that funny or surprising because it’s actually full of sodium.
Steve Jobs asked if Sculley wanted to sell sugar water the rest of his life, but that actually doesn’t get at the fact that cola is really about selling saltwater, which in addition to being boring seems almost criminal.
I dismiss marketing but it’s clear that as a male I’m more inclined to drink a product named Coke Zero with a black label even though I won’t touch the now irreversibly-feminine Diet Coke.
Drinks designed to dehydrate so you want to drink more seems too devious to believe.
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