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by adam mathes
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Complementary Offerings

Apple wanted music to be cheaper and digital because it complemented their hardware business, which begat iTunes.

Amazon wants hardware to be cheaper because it complements their media business, which begat Kindles.

Commodify your complement strategies.

One company forced music prices down to 99 cents, the other is forcing tablet prices down to $199.

But if you’re buying a tablet and know that, which company do you expect will make something more pleasant to hold in your hands every day?

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