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by adam mathes
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An Expertise In Talking, Regardless Of Your Expertise

The most visible journalism these days – aka the loudest journalism, namely cable news, pop culture blogs, tabloid magazines, TMZ, Buzzfeed, HuffPo, talk radio, etc. – mostly takes the form of opinionated conversation: professional media people discussing current events much like you and your friends might at a crowded lunch table. A side effect of this way of doing journalism is that you rarely hear from anyone who actually is an expert on the subject of interest at any particular time. That approach doesn’t scale; finding and talking to experts is time consuming and experts without axes to grind are boring anyway. So what you get instead are people who are experts at talking about things about which they are inexpert.

Jason Kottke, The challenges of conversational journalism

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