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by adam mathes
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Usage Share

There is a huge difference between market share of units and usage share. And it shouldn’t surprise anybody that it’s like that. Anybody that’s used both should not be surprised that that is the natural result. And that’s really important to us because we have never been about selling the most. We’re about selling the best and having the best experience and having the happiest customers.

Happy generally means using more. You know, you find something you like. You do it more. And so I think that has become even more the case over the last year.

Tim Cook on iOS and Android

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