by adam mathes
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Unshareable Concepts

I’m uninterested in the latest viral content.

I want more exposure to things that are good, even if you don’t want to share them. Or can’t share them in a moment easily.

Or things that won’t get repeatedly re-shared because they are actually complex and require thought and therefore less likely to be a meme.

Or they matter too much to you to share without thought.

Engagement optimized social media underexposes these things systematically.

It’s like we have a biological ecosystem where the most infectious virus won, and we’re slowly seeing all the complex organisms die.

This is a hard problem. All the incentives around attention and money are generally going the opposite direction.

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